chris dessi on social media

Just Landed

by Chris Dessi on July 26, 2010

I love this:

Just Landed (via Mashable)

Just Landed is a beautiful geo-visualization of tweets containing the words “Just landed in…”. It finds the tweets containing the phrase, checks for the location they’ve landed in, and the location they were sent from, and shows all this on a 3D map of the world. For more information check out the author’s blog, blprnt.org.

Just Landed – 36 Hours from blprnt on Vimeo.

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A Facebook fan page can be one of, if not the most important extension of your brand in the social media ecosystem.  Facebook now has over 500 million people using it’s service.  The reality of that number means that Facebook has created it’s own Internet within in the Internet.  Some people log into their account in the morning, and keep that Facebook window open aChris Dessi look up Interactivell day.

They send email via Facebook, they IM with their friends  and family via Facebook, and they read their news feed.

The Facebook news feed is the lifeblood of Facebook. It’s where people can be a voyeur and learn about their friends, or where they can post details that publish out to their friends and family.  The news-feed is why you NEED people to “like” your Facebook page.  Once they like your page, you’re a part of their every day routine.

When someone logs into Facebook in the morning, not only are they going to see what their friends are up to, they’re going to read about your exciting contest, funny trivia question, or quality content. They’re going to fully engage with you as a brand.

Be careful here however.  Now that they have “liked” your page and allowed you to be part of their everyday routine you need to tread lightly. Think of them when you post to your wall. Think about the frequency of your wall posts (Drive Action Digital recommends at most – 2-3 wall posts per day).  You’re an invited guest at their home. You wouldn’t start off a cocktail party by shouting at the top of your lungs how amazing you are. You’re going to mingle, ask questions, and engage.

So relax, have fun and offer value for your fans on Facebook. They’re reward you with loyalty and possible re-posting of your content to their friends.  You have a sea of people out there waiting to hear from you. Step up to the microphone and get to it.  The cheers are sure to come.

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Sears is Awesome: Sort of…

by Chris DessiJuly 23, 2010

Sears saves a potential customer service nightmare via social media

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Invictus

by Chris DessiJuly 10, 2010

Invictus poem

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The 64 day Challenge: Gifts #54-#64 Given on February 27th- March 9th

by Chris DessiApril 22, 2010

After a few weeks of being utterly buried in work, I’m back to complete my #64 day challenge.  Well, the Challenge itself is long completed, I documented the gifts on this small note pad – see photo…however I’ve just not found the time to enter them into my blog.  Apologies, but here’s a brief summary:
Gift [...]

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The 64 day Challenge: Gift #53 Given on February 26th

by Chris DessiMarch 1, 2010

Today’s gift was actually two gifts …well two gift “attempts”… In a previous gift I attempted to help a woman with her baby carriage and baby. I thought it was really funny, and truly a New York moment when she declined my good will. Today I was heading to a meeting while crossing the sloppy [...]

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The 64 day Challenge: Gift #52 Given on February 25th

by Chris DessiMarch 1, 2010

Today I was honored to speak at The Fashion Group International event held at the Canadian Consulate.  Upon arriving at the event we were held in the lobby because due to inclement weather they were running late and the cameras/food had not been set up in time.  As coordinators scampered to set up the venue, [...]

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The 64 day Challenge: Gift #51 Given on February 24th

by Chris DessiMarch 1, 2010

Another subway gift!  As I was heading into the subway this time there was a young girl swiping her card in front of me….the turnstile indicated  “please swipe again” so she did…nothing…then she swiped again..and again and again she looked at me and apologetically sort of rolled her eyes… I said ok, here let me [...]

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The 64 day Challenge: Gift #50 Given on February 23rd

by Chris DessiMarch 1, 2010

I sat down in my seat on Metro North heading home when an older woman got on board. She was dragging heavy luggage behind her and looked tired.  Before she even attempted putting the luggage in the over-head I asked her if I could help.  She looked at me like she could have kissed me [...]

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The 64 day Challenge: Gift #49 Given on February 22nd

by Chris DessiMarch 1, 2010

As I was heading into the subway today I noticed a girl standing at the entrance. She had this sort of confused look on her face.  I usually would have kept walking and not said a thing, but with my gift in mind I turned to her and said “are you ok”? She smiled and [...]

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The Way of the Cross: Sometimes Finding What You’re Passionate About Hurts

by Chris DessiJune 10, 2009

Sometimes people glide into their calling almost immediately after entering the work force.  I’ve seen it with family members.  My Mother, and wife are school teachers, and to hear them speak about work will make the most laid back office worker want to vomit in their mouth: seriously.  It’s off putting to see and hear [...]

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Who’s Got Your Back? Gary Vaynerchuk: 5 Reasons Why He’ll Be a Household Name in Less than 5 Years

by Chris DessiJune 10, 2009

Gary’s an immigrant from Belarus, Russia, wine store owner, self made man, social media maverick, pint sized pundit filled with years of hard earned business acumen. He’s a fireball of energy that keeps onkeepin on when everyone else is down for the count (this is starting to sound like an introduction to a heavy weight title fight)…which is awesome….but I digress..

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Relentless: Uncommon Tips for Your Small Business on Twitter

by Chris DessiJune 21, 2009

I should have discussed this before.  I should have realized that all of this chatting about Twitter would eventually find it’s way to small business in my area. I should have seen that if a business appears on the cover of Time magazine (as Twitter did in their June 15th issue) it would come up [...]

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Don’t be a Twitface; Stop Syncing Tweets with Facebook Statuses

by Chris DessiJune 22, 2009

People are generally lazy. I understand this. We’re human.  But there’s one place where I have to insist that we kick the need to cut corners. Please walk away from the dreaded Twitter/Facebook status “sync”, avoid the want for speed, and just take a minute to update both our Twitter and Facebook [...]

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The Total Social Media Makeover; Why Every Company Needs a Facebook Page

by Chris DessiJune 26, 2009

The best way for your business to get your social media house in order is to have a Facebook fan page. A page is the most efficient, and appropriate launch pad for  your business into the social media ecosystem. Think of it as your home base.  The central nervous system of your social media [...]

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Twitter Can Make Us Smarter; The Rise of the Amateur via Crowdsourcing

by Chris DessiJuly 3, 2009

Last week I finished listening to a fascinating audio book Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business. This week I can’t stop thinking about the implications of this theory within the ecosystem of Social Media.
In the book Howe explores the rise of the Amateur, and how today; more [...]

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6 kick-ass Twitter Tips for Business

by Chris DessiJuly 15, 2009

6 kick-ass Twitter Tips for Business

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Excited to be featured in Baltimore Sun Article: Job-hunters try online ‘hire me’ drive

by Chris DessiJuly 16, 2009

A little over a week ago I was contacted by Gus Sentementes of the Baltimore Sun. Gus was working on a story regarding seeking employment in our current economy, and how people need to be super creative these days.  The next day Gus and I connected. We had a great chat about Baltimore (I went [...]

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3 Alarming Findings: Twitter Survey of Linkedin Users

by Chris DessiJuly 16, 2009

A few weeks ago I decided to leverage the power of my linkedin network, and conduct a small survey regarding Twitter. The findings were truly fascinating.
Firstly, we have to take into consideration the individuals polled have also been pre-qualified with an affinity for Social Networks considering  it was conducted via Linkedin You’ll notice in the [...]

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5 Surprising Ways Social Media Can Make You a Better Person

by Chris DessiJuly 17, 2009

I’ve been blogging for a few years now.  Initially I started blogging while I was working at Performance Based Ad Network Azoogle (Epic Ads).  Back then my posts revolved solely around which offers I felt were performing best on the network. I was finding my voice and only updating once in a blue moon.  Now [...]

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10 Unpredictable Ways Social Media Will Help You and Your Business

by Chris DessiJuly 18, 2009

Here’s a great follow up to 6 Kick-Ass Twitter tips for Businesses. including practical ways businesses can engage in Twitter:
1. Public Relations:
Social Media is an ideal place for businesses to address any PR issues that may arise.  While engaging in social media on a site like Twitter, if a PR issue comes up; your community [...]

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Ode to the AM New York Guy; Seriously…

by Chris DessiJuly 20, 2009

Each morning as I conclude the final leg of  my commute I see a familiar face and I smile.  The face  I speak of is a gentleman that joyfully hands out issues of AM New York at the top of the steps of the 59th street subway stop in Columbus Circle.
Though I really don’t know [...]

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5 Killer Steps to Success in Social Media

by Chris DessiJuly 23, 2009

Hey Brands: here’s a gift from me to you: Everything has changed!
If you have a business today, you must be engaged in social media, period.  The barrier to entry is low, the engagement is swift, and the results can change your business for the better (if done properly).
Follow these 5 tips on how to [...]

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Buddy Media’s Twitter Product Announcement: CEO Mike Lazerow and Gary Vaynerchuk Speaking at Last Night’s Tweetup

by Chris DessiJuly 23, 2009

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5 Revolutionary Social Media Tips for Real Estate Brokers

by Chris DessiAugust 3, 2009

I’m blessed to live in a phenomenal town called Chappaqua, New  York.  We’re about 50 minutes north of New York city by train. Our school district is excellent, the people are phenomenal, the stores are outstanding and the local restaurants are top notch. That’s why I feel obligated to offer some unsolicited advice to the [...]

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Growing up Gotti

by Chris DessiAugust 19, 2009

They say kids today are growing up spoiled.  They say that while we were out toiling at summer jobs that gave us blisters and sunburn this generation is strutting around with an air of entitlement; content to accept only the highest pay for the least amount of work.
They’re wrong.
This summer while his contemporaries did [...]

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Happy 3rd Anniversary Laura: I love you, always have.

by Chris DessiJuly 29, 2009

Three years ago today I married the love of my life, Laura Jean Guiglotto
I’m generally a lucky guy, but marrying Laura has turned out to be the maraschino cherry on the proverbial “banana split” of my life. Not sure what the banana would be in this analogy, but since this is a family blog, I [...]

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Social Media: A Healthy Dose of Reality

by Chris DessiSeptember 17, 2009

Reality Check:
Engaging in Social Media is no longer a choice.  Whether you like it or not, “Social” is happening to your brand.
Wake up people!  It isn’t a matter of – “Should buy search keywords?” “Should we buy banner ads?”
The manner in which is disseminate and aggregate information as a species has changed. The amateur [...]

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Mashable adds Meebo Bells and Whistles

by Chris DessiSeptember 8, 2009

I may be a little late to the party here, but this morning after getting into the office early to kick off September with a bang, I did my normal swing by our friends over at Mashable. As I was reading the first blog entry I noticed there was something a little different. As I [...]

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Rest in Peace Sean Lugano May 24, 1973 – September 11, 2001

by Chris DessiSeptember 9, 2009

Wikipedia defines the September 11 attacks as “a series of coordinated suicide attacks by Al-Qaeda upon the United States on September 11, 2001″.
For the Lugano family it was the day their son Sean died.
This Friday marks the 8th anniversary of this tragic event, and I can’t help but think of the Luganos.
On the [...]

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Really, what IS Social Media?

by Chris DessiSeptember 15, 2009

Wikipedia defines Social Media as the following:
Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
Social media isn’t a choice. Whether you like it or not, Social Media is happening to your business.  Right now, somewhere someone is Tweeting about the crappy service they just  received, [...]

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10 Questions to Help Guide your Social Media Strategy

by Chris DessiSeptember 15, 2009

Okay, you’re heeding my advice, and you’re ready to engage in social media. You read my earlier post about the simple steps to get your Twitter account set up, you’ve started a Facebook page, and you’re ready to go.
Not so fast.
First, I want you to sit down, turn off your computer and ask yourself a [...]

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6 Tenets of Social Media

by Chris DessiSeptember 16, 2009

Understand the Law of the Few

Brand Advocacy is more important than brand image or brand satisfaction
10% influence purchasing behavior of other 90%

Understand that you must tell stories

Why do you do what you do?
What  are you passionate about?
How can you make people’s lives better?
Add value through content
Produce a high volume of high quality content

Understand that Brand [...]

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Is social media a fad?

by Chris DessiSeptember 25, 2009

Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the World of Socialnomics

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Economist “Did you know?” Video

by Chris DessiSeptember 25, 2009

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4 Effective Tools to Avoid Spam on Twitter

by Chris DessiSeptember 27, 2009

Today I stumbled upon a video on CNN regarding technology.  In the video they spoke with  Mashable’s Ben Parr. Ben shared some tips and tricks regarding how to avoid spammers on Twitter.  Here’s a short list of the sites they discussed, and links so you can check them out and protect yourself.

1. Powertwitter- Expands links [...]

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Five Steps to Social Media Success

by Chris DessiSeptember 29, 2009

When engaging in Social Media business (as in life), social interactions matter.  Whether you’re greeting your boss first thing in the morning with a cheerful “good morning”, or you’re hugging a friend you’ve not seen too long; it’s about the social interactions! If you put out love and respect, you get love and respect in [...]

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Crush It! How Gary Vaynerchuk and Michael Lazerow Inspired and Guided me to Social Media Success

by Chris DessiOctober 16, 2009

Today I was asked
What inspired you to start the website Facebookshouldhireme?
While pondering the answer it occurred to me that I need to thank Gary Vaynerchuk and Michael Lazerow.  Gary and Laz have been the two biggest catalysts in my social media journey. This is my way of thanking them for their guidance and inspiration.
Enjoy: [...]

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Westchester’s First Tweetup

by Chris DessiNovember 4, 2009

Every so often some amazing happens. The stars align, the timing is perfect and there’s a vortex of energy that helps to make an event nothing short of a miracle. The first Tweetup in Westchester held at Pour Mt. Kisco was just that – a miracle.
It was a spectacular gathering of like minded individuals [...]

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Westchester’s First Tweetup Slides

by Chris DessiNovember 4, 2009

Westchester’s First Tweetup
View more presentations from Chris Dessi.

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Peddle Downhill: 4 Mistakes to Avoid When Seeking Your Dream Job

by Chris DessiNovember 5, 2009

I remember riding my bike that one summer day with my big brother Mark.  We were riding side by side “Chips” style when it started.  We’d been casually gliding down a hill around the corner from my house. We were probably on our way to a pick-up baseball game at a friend’s house. Maybe I [...]

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NHL on Facebook: Why the NHL is the Darling of the Social Media Community

by Chris DessiNovember 8, 2009

A few weeks back the NHL launched their custom Facebook page. Full disclosure: the NHL is a client at Buddy Media. They have quickly become the darling of the social media community because not only are they engaging in social media, but together we have implemented one of the most dynamic, engaging, fun and [...]

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7 Powerful Questions

by Chris DessiNovember 23, 2009

Recently I started to listen to an audio book called Mastering the Seven Decisions.  In the audio book the author Andy Andrews lays out 7 questions that he has leveraged to gain the most valuable information from the wisest people he’s met.   I’ve listed them here.  This Thanksgiving think about these questions, and maybe ask [...]

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100 Things I’m Grateful For

by Chris DessiNovember 24, 2009

As the short work week winds down, and we begin to prepare for the festivities for Thanksgiving, I thought it might be interesting to take a step back to reflect upon the true essence of what Thanksgiving is all about.  I got to thinking about how lucky I am, and about all of the people, [...]

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Social Media: A Funny Little Story

by Chris DessiNovember 30, 2009

This past Thanksgiving weekend was awesome.  I was able to spend quality time with my daughter, hang with the rest of my family, and get things done around the house that I knew wouldn’t happen if I didn’t complete them this particular weekend (Christmas decorations aren’t as fun to put up as they can be [...]

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The 64 Day Challenge

by Chris DessiJanuary 6, 2010

On December 14th my father was told there was a 90% chance that he had a disease call ALS.  This disease: more widely known as Lou Gehrig’s disease, is a killer. Life expectancy for those afflicted ranges anywhere from 2 to 9 years, but eventually it gets you.  Unfortunately my family knew this because a [...]

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The 64 day Challenge: Gift #2 Given on January 6th

by Chris DessiJanuary 7, 2010

This one may seem like a “lay-up” but I bought my wife Laura flowers.  I tend to be pretty good about buying my wife flowers for no particular reason, however there was special meaning behind these flowers.  I bought them for her to thank her for her love and support during the weeks when we [...]

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The 64 day Challenge: Gift #3 Given on January 7th

by Chris DessiJanuary 8, 2010

Last week a friend and colleague closed a huge piece of business that we were both very excited about.  Upon sharing the news with me, I immediately said “you need to reward yourself.”  After twelve years in sales I’ve learned to do something small for myself after closing deals.   She agreed, but mentioned she’d have [...]

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The 64 day Challenge: Gift #4 Given on January 8th

by Chris DessiJanuary 9, 2010

My fourth gift came as a surprise. I’d actually purchased something that I was prepared to label as gift number four when the opportunity to “give” presented itself…so I went for it.
On the way home from work on the subway I was able to help someone out.  A woman got on the subway car with [...]

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The 64 day Challenge: Gift #6 Given on January 10th

by Chris DessiJanuary 11, 2010

Another fun “non monetary” gift…Sunday morning Laura and I thought  we could squeeze in another work out with Talia in tow.  We were incorrect.  Talia wanted to play, and she told us so. Often.  So, dressed for the gym, no gloves, sneakers (no boots), we took our daughter to the park to run around in [...]

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The 64 day Challenge: Gift #7 Given on January 11th

by Chris DessiJanuary 16, 2010

On January 11th my father was admitted to the hospital for heart surgery scheduled on the 12th.  That day my Uncle Joe, Aunt Marie and Aunt Carol showed up for support  (we have an amazing family).  As we left the hospital we were discussing logistics for the next day. Since they were admitting my father [...]

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The 64 day Challenge: Gift #9 Given on January 13th

by Chris DessiJanuary 16, 2010

After sharing the story of my 64 day challenge with one of my best friends Steve Singlak, we began to brainstorm ideas for gifts. When I gave him more detail on the book that inspired me he informed me that his college friend Liam Kennedy had recently been diagnosed with MS.  Personally I don’t think [...]

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The 64 day Challenge: Gift #10 Given on January 14th

by Chris DessiJanuary 16, 2010

Today I had a great day of meetings up in Boston.  I’d just wrapped up a fantastic morning meeting with an awesome company when I stopped off to grab some lunch at Joe’s American Bar & Grill .  While in the restaurant I was able to work and really enjoy my lunch. The waiter that [...]

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The 64 day Challenge: Gift #11 Given on January 15th

by Chris DessiJanuary 16, 2010

The 11th gift in the challenge was awesome. My wife Laura has been a school teacher for 11 years, and  because of her “points” she accumulated over the years of purchasing books for her classroom through Scholastic, we were able to redeem her points and purchase a whole slew of cool books for our daughter [...]

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