I first became aware of Buddy Media a little over a year ago while at Web 2.0 in New York’s Javit’s center. Michael Lazerow CEO was speaking about how to have a successful start-up.
Here are 3 Reasons Why Buddy Media is Getting Dangerous.
#1 Proven leadership: Buddy Media will be on the lips of major brands and Agencies in 2009 because of Michael and Kass Lazerow – they’ve founded several successful companies, and have hit the true zeitgeist of the Social Media world with Buddy Media. Michael had seen previous success co-founding four internet-based media companies . I took note when I heard Michael speak because in my mind, if you’ve done it once there’s the small chance that you may have been lucky. If you do it four times, than you’ve really got something. A genius mind, amazing connections, gobs of financing or all of the above. Michael’s presentation was warm, intelligent and mostly humble (which was refreshing). He spoke about selling GOLF.com to Time Warner’s Time Inc division in January of 2006. He also shared that his roommate in college is now a superstar television personality on Saturday Night Live – Seth Meyers. – cool. The reason why I want to provide some background on Michael isn’t to stroke the guys ego. It’s because I think Michael’s experience, network, and expertise are why Buddy Media is getting dangerous. He’s been there, done that, and poised to do it again. I’m paying attention..So should you.
#2. Data and Speed to Market: I continually hear that brands are hedging regarding getting into Social Media, but at the same time everyone agrees that Social Media is a must for any major brand. When asked what the ROI is for brands in Social Media Gary Vaynerchuk replied with “what’s the ROI of putting on your pants”. The hurdle is how to convince your CMO that Social isn’t just about branding. You must convince them you’ll be able to show a return, and articulate that appropriately via a mathematical equation, and show your CMO data that articulates your argument. Buddy Media provides the tools to do so: They support the rationale for having the social application, and then provide the data to track the success of that application via Buddy Brain. This week they’ve even deployed Buddy Media’s Builder which allows brands the ability to more quickly develop and deploy “app-vertisements” across multiple platforms. The ability to launch a Facebook App, and monitor how well that application is doing on MySpace without leaving Facebook greases the wheels to deployment and monitoring. Anything to make the measuring of Data and Deployment of proven money makers for brands is a home run, period. Buddy Media has a performance driven model that will appeal to those that are still on the fence regarding spending. Brands realize that have to engage their consumer, but don’t know where to start. To introduce a model where they can gage ROI, while interacting with the consumer on their turf is a win win. Add in the reporting interface, and you’ve pleased the Agencies. I’m surprised we haven’t read of Buddy Media being snatched up by a major Media conglomerate. Here’s a snapshot from the Buddy Media site regarding their approach for your brand.
#3 Proven Success with Major Brands: Buddy Media has been able to unlock some major brands to Social Marketing and done so with huge amounts of success. Names like Intel, Bud, FedEx, InStyle.com don’t spend their budgets hastily. Buddy Media has certainly convinced them – have I convinced you that these guys are the real deal? Skittles should have called them!
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