As Facebook announced that it had reached 500 million active users earlier this week, Buddy Media celebrated an accomplishment of its own that complemented this astronomical milestone. […]
This past week, Starbucks became the first brand to top the 10,000,000 ‘like’ milestone. When I first saw this news tidbit, I wondered ‘What took so long?’ […]
AlwaysOn is excited to announce the 2010 AlwaysOn Global 250 Top Private Companies. The AO Global 250 comprises domestic and international companies pioneering in on-demand computing, digital media and entertainment, and greentech. […]
Earlier this month, I attended a DoubleClick reunion as part of Internet Week New York. It was like a 10-year high school reunion of what we call the First Five Years Club. […]
Real-time media manager Turn became the first DSP to hook up with Better Advertising, a tech firm that allows advertisers, their partners and industry associations to be more transparent with how consumer data is gathered and used. […]
With Facebook members widely distributed throughout the world, brands that limit their pitches to their home country may be missing a significant audience of potential customers. And those that do go global may encounter heavy lifting to manage localized content. […]
Buddy Media, a company that provides social media management tools to brands, is adding a new feature, called +Global, to its Facebook management system to allow marketers to publish customized fan pages in multiple languages on Facebook. […]
What do Martha Stewart and I have in common? Well, I will admit Martha Stewart’s brand might enjoy far greater brand awareness than mine—but we both were featured speakers at The Digital Marketing Days Conference and Expo in New York City! […]
Consumers have always flocked to off-price apparel and home fashion retailers like T.J. Maxx, Marshalls, and HomeGoods. But with rapid inventory turnovers, these companies have struggled to find a niche in the digital world. […]
Tweets, on their own mean nothing. Each individual 140 character blip on the screen of this social media micro blogging silliness don’t mean a thing. The power of these little tweets lie in the fact that the sum is greater than the whole. While one tweet alone may not mean a thing. A string of [...] […]
Look Up Interactive is a direct and digital marketing firm that connects brands with their passionate brand advocates. Thirteen years of experience in online marketing has forged our foundation. Social media solutions executed for Geico, NHL, Washington Redskins, Saks Fifth Avenue, Michael Kors, TJX (Marshalls, Home Goods, TJMaxx), Signature Styles (Newport […]