Dear Marketer:
Social Media is the ultimate Bullshit meter . If you’re not truthful, if you’re not passionate about what you’re doing, and if you’re not genuine – we’ll sniff it out.
We’ll tweet about it, and blog about it, and vlog about it, and update it in our Facebook statuses and generally call you out on your bullshit.
BUT…
If you’re truthful, genuine, and passionate and you delight us with high quality content, and you reach us where we already are (on social networks) than we will love you forever…
Signed,
Everyone
