We all know what a horrible first impression that Twitter makes. Where do I start? What do I do? Why is this valuable? As users start to engage with the micro-blogging platform I advise to follow people with similar interests, friends, family co-workers etc. While each Tweet that they see from these individuals can seem like mundane chatter that makes no sense at all: I’d argue that this is the real power of Twitter.
When these tweets are looked at alone, they mean nothing. But when they are aggregated together they begin to paint a picture, and form a sort of ambient awareness for the person on twitter.
If they’re following fellow sports fans, they get the zeitgeist of the fans. When following fashion designers they could glean insights to a new seasons trends. See where I’m going with this? You’re tapping into the “small talk” or “water-cooler” chatter of hundreds, if not thousands of people that you’re actually interested in hearing from. You’re sifting out the people that you don’t want to hear from and amplifying those people that you deem important in regard to your interests.
So an image like above over time starts to look like the image below. 
