chris dessi on social media

ABOUT

In my current role as Director of Sales at Buddy Media, I’m tasked with delivering profitability and providing best in class service to Buddy Media customers.  I’m also a self proclaimed Twitter addict: follow me @cdessi

Every brand needs a Buddy

Buddy Media makes it possible for the world’s largest brands to engage their audiences by extending their advertising campaigns into the social world.  Through its Brand Advocate Process, Buddy Media helps agencies and brands plan, build, promote and monitor social media campaigns; from developing and managing Profile Pages to developing custom branded social applications.  Recently, Buddy Media launched the new Twitter Management System designed for brands and agencies to harness the Twitter platform as an effective marketing tool.  Ultimately, Buddy Media’s solutions increase engagement and interaction between people and brands.  Some of the world’s largest brands, including AmEx, New Balance and Anheuser Busch, work with Buddy Media to create social brand loyalty.  Social brand loyalty is described as the intense adoption of, commitment to and interaction with a brand within a social network.  Founded in 2007 in NYC, Buddy Media is a privately held company backed by Softbank, European Founders Fund and GreyCroft partners amongst other investors.

Before joining Buddy Media I held Vice President of Sales and Business Development roles at Miva (NASDAQ:MIVA), and for Zanox, Inc a Berlin, Germany based multinational Ad Network.  There I was responsible for overall leadership of the United States offices.  Before Zanox I served as Director of National Ad Sales for Epic Advertising (fromerly AzoogleAds, Inc) and have held several senior leadership roles in the online industry, including Responsys, Inc and Mediaplex, now a division of  Valueclick, Inc. (NASDAQ: VCLK)

I live in Chappaqua, New York with my wife Laura, and daughter Talia

EDUCATION

Masters of Science in Direct Marketing Communications

New York University, New York, New York

Bachelor of Arts in Psychology

Loyola College, Baltimore, Maryland

Erasmus Junior Year Abroad Program

Leuven, Belgium

Katholieke Universiteit

AFFILIATIONS

Ad:Tech ~ iMediaConnect ~ IAB Corporate Member ~ LinkedIn ~ NY Tech Meetup ~ Affiliate Summit

PUBLISHED ARTICLES

DM NEWS

ADOTAS


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{ 1 trackback }

shorty-digital.com … andreas kurtz … das ist e-commerce
November 11, 2008 at 7:54 am

{ 1 comment… read it below or add one }

1 george ramsay January 20, 2010 at 12:56 pm

I work for a manufacturer in MN and worked with Steve Singlak. After googling him, he showed up on one of your posts. Can you please send him my email? Thank you. Cool website!
George Ramsay
Minneapolis, MN

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