New York City Unveils Digital Efforts: MyFoxNY.com

New York City Unveils Digital Efforts

Updated: Monday, 16 May 2011, 7:08 PM EDT
Published : Monday, 16 May 2011, 7:08 PM EDT

MYFOX NEW YORK STAFF REPORT

MYFOXNY.COM – New York Mayor Michael Bloomberg and Chief Digital Officer Rachel Sterne unveiled the Road Map for the Digital City on Monday.

The city is ramping up its social media presence through new partnerships with Facebook, Twitter, Foursquare, Tumblr and other sites. The goal is to improve and change the way the city’s tech-savvy residents interact with government.

“Any organization, in the public or private sector, that wants to be a leader in customer service must be a leader in digital media,” Bloomberg said. “New York City already excels in the field in many ways, but, as our first Chief Digital Officer Rachel Sterne has outlined, there is more we can do, and we will. We want New York City to be the nation’s premier digital City – in how local government interacts with New Yorkers, in how New Yorkers have access to and capitalize on new technologies, and in how our tech and digital media sectors evolve, grow businesses and create jobs. The Road Map for the Digital City will help us get there.”

The city will have a Facebook page with a direct link to 311. Twitter will be used to keep residents up to date on everything from breaking news to alternate side parking rules.

Chris Dessi, a social media expert and a managing partner of DriveActionDigital.com , came to Fox 5 News to discuss the city’s efforts.

VIEW THE DIGITAL ROADMAP (PDF)