chris dessi on social media

Posts tagged as:

CPA

Bottom Line or Flat Line

by Chris DessiFebruary 12, 2009

Content, relevance and intent will definitively save the online medium. Justifying every dollar of your marketing budget, brand awareness that is held accountable to driving revenue and sales as well as driving brand is paramount.
Many of us are seeing shrinking advertising budgets. We’re seeing a shift to ROI in the online world which is great. [...]

0 comments Read the full article →

Performance trumps everything

by Chris DessiFebruary 10, 2009

As our economy worsens and belts continue to tighten online advertisers are even better off.  The reason? ROI – Return on Investment.  There is no other medium where the advertiser knows exactly where ads will run, and can track performance.  There is certainly value in brand advertising, but in order to fully see the power [...]

1 comment Read the full article →

5 Secrets to Improve Your Relationship with your Network

by Chris DessiOctober 24, 2008

5 Secrets to Improve your Relationship with you Ad Network

0 comments Read the full article →

4 Secrets to Success for Continuity Programs

by Chris DessiOctober 23, 2008

Recently I’ve had conversations where I’ve touted the power of a good continuity program. From Ringtones, to Dating offers, continuity is the name of the game. After a small initial sign up fee the user is then obligated to pay on a (usually) monthly basis to the advertiser.
4 Secrets to success of a continuity [...]

0 comments Read the full article →

HEADACHES for NETWORKS

by Chris DessiOctober 16, 2008

Ask any sales person at a network what year they were founded, and chances are the answer will be in or around 2000. Back then it was like the wild west for networks. Affiliates were making fast money, and most networks were not regulated. This was a fun time for sure. [...]

0 comments Read the full article →

Recession Proof?

by Chris DessiMarch 20, 2008

Recently we’ve been seeing a lot of chatter in the media about a pending recession. Some may argue that the recession has already hit, and that it’s only going to get worse. Pending events like the US Presidential Election, coupled with the Bejing Olympics are top of mind as well.
I feel that performance based online [...]

0 comments Read the full article →

CPA, CPM, Search AOR

by Chris DessiJuly 19, 2007

I cannot tell you how fired up I am about what’s happening internally here at Azoogle! Since 2000 Azoogle has been the premier performance based ad network. About a month ago we have expanded our product offering to CPM Media Planning, as well as Search AOR services. In less than a month we’ve [...]

0 comments Read the full article →

Interactive Agencies

by Chris DessiJune 25, 2007

While I was out in San Jose for the Internet Retailer show, I spend some time with Zenith Optimedia. We had a great meeting discussing where AzoogleAds may fit into their media buys on behalf of a few different clients. The main theme of the conversation centered around what the media planners had to do [...]

0 comments Read the full article →

What types of offers work on the Azoogleads Network?

by Chris DessiJune 18, 2007

Continuity Programs continue to be some of the best performing offers on our CPA network. They are tailored to convert well, and due to the monthly cost to consumer, each advertiser that may have previously purchased media on a CPM, or CPC basis can now justify a certain amount of money (allowable aquisiton cost) [...]

0 comments Read the full article →