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CPM

Performance trumps everything

by Chris DessiFebruary 10, 2009

As our economy worsens and belts continue to tighten online advertisers are even better off.  The reason? ROI – Return on Investment.  There is no other medium where the advertiser knows exactly where ads will run, and can track performance.  There is certainly value in brand advertising, but in order to fully see the power [...]

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4 Secrets to Success for Continuity Programs

by Chris DessiOctober 23, 2008

Recently I’ve had conversations where I’ve touted the power of a good continuity program. From Ringtones, to Dating offers, continuity is the name of the game. After a small initial sign up fee the user is then obligated to pay on a (usually) monthly basis to the advertiser.
4 Secrets to success of a continuity [...]

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Recession Proof?

by Chris DessiMarch 20, 2008

Recently we’ve been seeing a lot of chatter in the media about a pending recession. Some may argue that the recession has already hit, and that it’s only going to get worse. Pending events like the US Presidential Election, coupled with the Bejing Olympics are top of mind as well.
I feel that performance based online [...]

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All Advertising Online Should Be Performance Based

by Chris DessiMarch 11, 2008

There, I said it. All online advertising should be performance based, period. For years I have been working with clients, and agencies alike all trying to make sense of their ROI online. At first we had the CPM model. During my time at Mediaplex, before it was a Valueclick company, and before the Ad Agencies [...]

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CPA, CPM, Search AOR

by Chris DessiJuly 19, 2007

I cannot tell you how fired up I am about what’s happening internally here at Azoogle! Since 2000 Azoogle has been the premier performance based ad network. About a month ago we have expanded our product offering to CPM Media Planning, as well as Search AOR services. In less than a month we’ve [...]

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Interactive Agencies

by Chris DessiJune 25, 2007

While I was out in San Jose for the Internet Retailer show, I spend some time with Zenith Optimedia. We had a great meeting discussing where AzoogleAds may fit into their media buys on behalf of a few different clients. The main theme of the conversation centered around what the media planners had to do [...]

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What types of offers work on the Azoogleads Network?

by Chris DessiJune 18, 2007

Continuity Programs continue to be some of the best performing offers on our CPA network. They are tailored to convert well, and due to the monthly cost to consumer, each advertiser that may have previously purchased media on a CPM, or CPC basis can now justify a certain amount of money (allowable aquisiton cost) [...]

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