chris dessi on social media

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F*ck Mediocrity

by Chris DessiNovember 8, 2009

Today I was thinking about how mediocrity is a disease that’s rampant in our society, and that chaps my Hide.  I’d bet that 9 out of 10 people that read that statement would agree. “Right on Chris”, “you tell em” – “mediocrity blows”….”go get em”…Then they would roll over on the couch, pop on Dancing [...]

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NHL on Facebook: Why the NHL is the Darling of the Social Media Community

by Chris DessiNovember 8, 2009

A few weeks back the NHL launched their custom Facebook page. Full disclosure: the NHL is a client at Buddy Media. They have quickly become the darling of the social media community because not only are they engaging in social media, but together we have implemented one of the most dynamic, engaging, fun and [...]

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An Open Letter to Brands

by Chris DessiOctober 20, 2009

Dear Marketer:

Social Media is the ultimate Bullshit meter . If you’re not truthful, if you’re not passionate about what you’re doing, and if you’re not genuine – we’ll sniff it out.

We’ll tweet about it, and blog about it, and vlog about it, and update it in our Facebook statuses and generally call you out on [...]

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3 Social Media Problems

by Chris DessiOctober 7, 2009

Recently I had the pleasure of meeting with a brand that’s been around for years.  The team was excited to learn about social media, and in fact had already begun to engage in Twitter and Facebook. They were stuck with a common conundrum that brands are encountering today.  Who will own social media?  In the [...]

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Five Steps to Social Media Success

by Chris DessiSeptember 29, 2009

When engaging in Social Media business (as in life), social interactions matter.  Whether you’re greeting your boss first thing in the morning with a cheerful “good morning”, or you’re hugging a friend you’ve not seen too long; it’s about the social interactions! If you put out love and respect, you get love and respect in [...]

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Economist “Did you know?” Video

by Chris DessiSeptember 25, 2009
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Social Media: A Healthy Dose of Reality

by Chris DessiSeptember 17, 2009

Reality Check:
Engaging in Social Media is no longer a choice.  Whether you like it or not, “Social” is happening to your brand.
Wake up people!  It isn’t a matter of – “Should buy search keywords?” “Should we buy banner ads?”
The manner in which is disseminate and aggregate information as a species has changed. The amateur [...]

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6 Tenets of Social Media

by Chris DessiSeptember 16, 2009

Understand the Law of the Few

Brand Advocacy is more important than brand image or brand satisfaction
10% influence purchasing behavior of other 90%

Understand that you must tell stories

Why do you do what you do?
What  are you passionate about?
How can you make people’s lives better?
Add value through content
Produce a high volume of high quality content

Understand that Brand [...]

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10 Questions to Help Guide your Social Media Strategy

by Chris DessiSeptember 15, 2009

Okay, you’re heeding my advice, and you’re ready to engage in social media. You read my earlier post about the simple steps to get your Twitter account set up, you’ve started a Facebook page, and you’re ready to go.
Not so fast.
First, I want you to sit down, turn off your computer and ask yourself a [...]

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Really, what IS Social Media?

by Chris DessiSeptember 15, 2009

Wikipedia defines Social Media as the following:
Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
Social media isn’t a choice. Whether you like it or not, Social Media is happening to your business.  Right now, somewhere someone is Tweeting about the crappy service they just  received, [...]

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