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social marketing

The Internet is the Truth Machine

by Chris DessiApril 10, 2009

About 10 years ago, my Uncle recommended a book to me called the Truth Machine
by James Halprin.
The book is science fiction and truthfully, I wasn’t so intrigued. The book was published in 1996. The cover reads: It Could be the Greatest Blessing or The Most Terrible Curse. The premise of the book is that in [...]

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"The Internet is the Ultimate Bullshit Meter" Bob Buch Vice President of Business Development at Digg

by Chris DessiApril 2, 2009

According to Bob Buch, vice president of business development at Digg, baking chocolate chip cookies is the perfect Metaphor for web publishers to better integrate social media. I don’t really think it’s the best metaphor, but Bob gave away free cookies at the end of his talk, and for that, and that alone I decided [...]

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Web 2.0 Conference Review #1 Real Branding, "Building a Social Media Strategy Using SocialMap"

by Chris DessiMarch 31, 2009

[youtube=http://www.youtube.com/watch?v=5m5Qvp6_Kz4&hl=en&fs=1]

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Buddy Media
- Sawyer, Zuckerberg, and The Buddy Media Platform
  As Facebook announced that it had reached 500 million active users earlier this week, Buddy Media celebrated an accomplishment of its own that complemented this astronomical milestone. […]
- Caffeinated Facebook Pages
  This past week, Starbucks became the first brand to top the 10,000,000 ‘like’ milestone. When I first saw this news tidbit, I wondered ‘What took so long?’ […]
- Announcing the 2010 AlwaysOn Global 250
  AlwaysOn is excited to announce the 2010 AlwaysOn Global 250 Top Private Companies. The AO Global 250 comprises domestic and international companies pioneering in on-demand computing, digital media and entertainment, and greentech. […]
- DoubleClick Reunion is DoubleFun
  Earlier this month, I attended a DoubleClick reunion as part of Internet Week New York. It was like a 10-year high school reunion of what we call the First Five Years Club. […]
- Quick Hits: Turn Meets Better Advertising, Lucid Partners Up
  Real-time media manager Turn became the first DSP to hook up with Better Advertising, a tech firm that allows advertisers, their partners and industry associations to be more transparent with how consumer data is gathered and used. […]
- How Buddy Media’s +GLOBAL Service Unifies International Brand Presence on Facebook
  With Facebook members widely distributed throughout the world, brands that limit their pitches to their home country may be missing a significant audience of potential customers. And those that do go global may encounter heavy lifting to manage localized content. […]
- Buddy Media’s Facebook Management Platform for Brands Goes Global
  Buddy Media, a company that provides social media management tools to brands, is adding a new feature, called +Global, to its Facebook management system to allow marketers to publish customized fan pages in multiple languages on Facebook. […]
- Buddy Media Platform +GLOBAL Launches – First Global Facebook Management System
  Buddy Media Platform +GLOBAL Allows Brands to “Get on the Same Page” With First of its Kind Facebook Geo-Targeting Technology […]
- Digital Marketing Days Wrap-up: A Speaker’s Perspective
  What do Martha Stewart and I have in common? Well, I will admit Martha Stewart’s brand might enjoy far greater brand awareness than mine—but we both were featured speakers at The Digital Marketing Days Conference and Expo in New York City! […]
- Retail Goes Social
  Consumers have always flocked to off-price apparel and home fashion retailers like T.J. Maxx, Marshalls, and HomeGoods. But with rapid inventory turnovers, these companies have struggled to find a niche in the digital world. […]
Look Up Interactive, LLC
- Facebook Fan Pages: Why It’s Important For Fans to “Like” Your Brand
  Facebook fan pages are an important part of engagement in social media. […]
- Sears is Awesome: Sort of…
  Sears fixed a customer service slip up via social media […]
- Tweets Mean Nothing.
  Tweets, on their own mean nothing. Each individual 140 character blip on the screen of this social media micro blogging silliness don’t mean a thing. The power of these little tweets lie in the fact that the sum is greater than the whole. While one tweet alone may not mean a thing. A string of [...] […]
- Look Up Interactive’s Social Media Manifesto
  Look Up Interactive, LLC Social Media Manifesto […]
- First Westchester TweetUp a Big Success in Mt. Kisco
  […]
- Look Up Interactive, LLC
  Look Up Interactive is a direct and digital marketing firm that connects brands with their passionate brand advocates. Thirteen years of experience in online marketing has forged our foundation. Social media solutions executed for Geico, NHL, Washington Redskins, Saks Fifth Avenue, Michael Kors, TJX (Marshalls, Home Goods, TJMaxx), Signature Styles (Newport […]
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