A Practice by Chris Dessi

The operating system that got you here won't get you to what's next.

Meridian is premortem-driven executive reinvention for leaders 40+ who feel stuck — not because they lack ambition, but because the playbook that built the first half doesn't run the second.

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Chris Dessi keynoting at the Westchester Digital SummitKeynote · Westchester Digital Summit
The Philosophy

Before you build anything, ask: what kills this?

The premortem isn't just a planning tool — it's a philosophy. The same discipline Chris brings to Torque AI engagements, applied to the most important transformation you'll ever lead: the one of yourself. Ask what fails first. Design for that. Build what survives.

For leaders 40+ who feel stuck

You've built something real. You've hit goals others only dream about. And yet something doesn't fit anymore. Meridian isn't therapy — it's strategic reinvention, grounded in premortem methodology.

Deep work meets operator rigor

Chris doesn't hand you a journal and a framework. He brings the same operator accountability from Torque AI — targets, cadence, honest scorekeeping — to your reinvention.

The connective tissue

The premortem philosophy that shapes how Chris deploys AI with companies is the same one that shapes Meridian. What fails first? Design for that. Build what survives.

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The book behind it: There Is No Tomorrow

Why urgency — not scarcity — is the right frame for the second half. Every reinvention Chris guides is rooted in this premise: the time you think you're saving by waiting is the most expensive thing you own.

How It Works

Three moves. Honest scorekeeping.

01 · PREMORTEM

Name what kills it

Your current trajectory, run forward honestly. What fails first — the role, the energy, the identity? We name it before it names you.

02 · DESIGN

Build for what survives

Strategic reinvention with operator discipline: what you keep, what you kill, what you build next — with a real plan, not a vision board.

03 · EXECUTE

Accountability, weekly

The same cadence Chris runs with executive teams — applied to your second half. Every week ends with something real.

What it costs

One number, said out loud, up front.

No proposal, no discovery dance. Here is what working with Chris costs, so the first conversation is about you and not about the price.

The first conversation
Free

Thirty minutes. You bring the problem. You leave with one clear next move, whether or not we go further.

Monthly
$1,500 per month

Weekly working calls, direct access between them, honest scorekeeping. Month to month, no contract.

Three months, up front
$4,000

The full arc in one commitment: premortem, design, execute. Most reinventions take about this long.

Company paid? Say so on the call. There is an invoice option.

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What people say

People Chris has coached run companies and revenue organizations today.

Chris Dessi on stage in Westchester
On stage, Westchester
Chris Dessi with the Fox 5 New York anchors
Regular AI commentator, Fox 5 New York
Chris Dessi delivering a keynote
Keynotes in 7 countries · TEDx

"A fifteen-minute meeting made me millions."

Gary Vaynerchuk, Chairman, VaynerX

"Constantly on the phone and sending e-mails to potential clients, it amazed me that Chris could keep up his almost superhuman pace day after day… A great salesman, mentor and friend, any company would be fortunate to have Chris working diligently for them."

Andrew Gothelf, Senior Director, Partner Marketing, Salesforce

"I had a front row seat to see Chris start companies, sell companies, publish multiple books, become a TV regular, keynote events, consult and give a Ted Talk. I also watched him take chances, work insanely hard, lead, be transparent and have a lot of fun."

John Zanzarella, Chief Revenue Officer, PerformLine

"You've built something real. You've hit goals others only dream about. And yet — something doesn't fit anymore. That's not a crisis. That's a meridian: the highest point, where the navigation changes."

— Chris Dessi

Ready to run the premortem on what's next?

A private conversation, not a pitch. Tell Chris where you are; he'll tell you honestly whether Meridian is the right room for it.

Book your first conversation →